TL;DR

I'm Poa, a Senior Product Designer who spends more time figuring out which problem is worth solving than pushing pixels. I've led that thinking end-to-end — discovery, strategy, systems, execution — across a fast-paced agency and a startup, and I stay close enough to engineering to know what's actually feasible.

The work spans simplifying financial decisions for non-technical users at an agtech fintech, and building design systems that get adopted, not just shipped. Numbers and specifics live in the case studies below — this is just the shape of how I think.